WD Brand

westerndigital.com

My Passport® Studio™
Ultra-portable Hard Drives
FireWire 800, USB 2.0

Pure performance for Mac.

WD’s ultra-portable, Mac®-ready My Passport® Studio™ drive is packed with innovative features to organize your digital life: customizable e-label; visual, automatic, continuous backup, super-fast FireWire 800 speed, and password protection.

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Product Name:
	My Passport® Studio™ Ultra-portable Hard Drive
Positioning statement:
	Pure performance for Mac.
Long description:
	WD's ultra-portable, Mac®-ready My Passport® Studio™ drive is smaller than ever but packed with innovative features to help you organize your digital life. Smart display – Create your own personalized drive label to remind you what's stored on each drive. You can even view the label when the drive is unplugged. The display also includes available capacity and security status. Pure performance – Save and access data at top speeds with the high-performance FireWire 800 interface. Also includes USB 2.0 interface for maximum flexibility. Designed for Mac – Formatted for Mac and compatible with Apple® TimeMachine™, this drive is plug-and-play ready for Mac computer users. WD SmartWare™ – See your life safe in one place. See your backup as it happens – Seeing is believing. Visual backup displays your content in categories and shows the progress of your backup. Protect your data automatically – Relax. Your data is secure. Automatic, continuous backup will instantly make a second copy whenever you add or change a file. Bring back lost files effortlessly – Retrieve your valuable data to its original location whether you've lost all your data or just overwritten an important file. Drive lock – Gain peace of mind knowing that your data is protected from unauthorized access or theft with password protection and 256-bit hardware-based encryption. Planet friendly – We designed a small retail box from recycled materials to minimize waste. We encourage you to recycle it.
Medium description:
	WD’s ultra-portable, My Passport® Studio™ drive is packed with innovative features including a customizable e-label to remind you what's stored on the drive. Formatted for Mac® and compatible with Apple® Time Machine™, this drive is plug-and-play ready for Mac computer users. WD SmartWare™ enables automatic, continuous backup with visual display. FireWire 800 provides fast data access and saves.
Short description:
	WD’s ultra-portable, Mac®-ready My Passport® Studio™ drive is packed with innovative features to organize your digital life: customizable e-label; visual, automatic, continuous backup, super-fast FireWire 800 speed, and password protection.
39 character descriptor:
	My Passport Studio 320 GB Mac-ready drive My Passport Studio 500 GB Mac-ready drive My Passport Studio 640 GB Mac-ready drive
Short bullets:
	- Pure performance for Mac with FireWire 800 - Customizable e-label - Compatible with Apple® Time Machine - Password protection and hardware-based encryption
Ideal for:
	- Identifying what's on your drive even when it's unplugged. Perfect for archiving. - Using with Mac and Apple® TimeMachine™ - Protecting your data with automatic, continuous backup. - Retrieving lost data effortlessly. - Securing private or sensitive data. - Storing and editing videos and photos.
Kit contents:
	- Ultra-portable hard drive - WD SmartWare software - FireWire 800 cable - Firewire 800 to 400 adapter - USB cable - Quick Install Guide
Compatibility:
	- Mac OS X® Tiger®, Leopard®, Snow Leopard™ - Requires reformatting for Windows® XP, Windows Vista®, or Windows 7 Note: Compatibility may vary depending on user's hardware configuration and operating system.
Warranty:
	PanAm and EMEA: 3-year limited warranty APAC and Japan: 3-year limited warranty

For assistance please e-mail us at wdbrand@wdc.com
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